“But Why Do You Need To Use An Artist As Well-Known As Jeff Koons?”
A question I get asked all the time when explaining what we do at RxArt is, “Why do you need to use artists as big as Jeff Koons instead of less-known, or even commercial, artists?” This is definitely a difficult question to answer, but there is a reason why we use artists as well-known as Jeff Koons and there is a reason why he has established such a name for himself within our culture.
Jeff Koons CT Scanner at Advocate Children’s Hospital
Certain artists whose names we hear often or create a buzz in the art scene seem to have something that others do not. Of course, something must be said for having the right connections in today’s world, however, genius cannot be faked. That certain something revered artists possess is a mastery of contemporary culture, an understanding of social interactions. Artists have always taken on a role of forward thinker, in that they take the society they live in, interpret it and create something so relevant, yet so ahead of that culture’s time.
Having that ability is what allows the artist to potentially change the way we see through looking, thus inspiring thought and creativity we would not otherwise know. In this sense the artist takes on a role of cultural activist. Maybe I sound like an idealist, but isn’t art one of the very few things that is able to transcend boundaries and be universally enjoyed? So, why be a cynic that focuses on the skewed politics of the art world when you can focus on the wonderful things it has to offer?
Kenny Scharf in the Pediatric and Adolescent Psychiatric Units at Kings County Hospital, Brooklyn, NY.
To bring this back to the question at hand…We work with recognized artists because we strive to uplift these sick kids and their families, in frightening environments, through quality artwork that contains a cultural relevance and spirit that other works do not. Artists RxArt has worked with have amazed us with the original site-specific works they have come up with.
Trenton Doyle Hancock and Jason Middlebrook at Children’s Memorial Hermann Hospital in Houston, Texas.
We do not take random artworks and fill any space with them. We ask respected artists to look at a space and create something specifically for that that environment, based off of what the children need. These artists go beyond the surface beauty of things, thus creating projects in hospitals that will give children an escape through their imaginations and, most importantly, give them hope.
- – Olivia Marciano