In July 2015, RxArt hosted the first annual Beach Party in Malibu Colony. This first major Southern California event helped to raise over $100,000 for the RxArt Project at Cedars-Sinai’s Children’s Health Center with artists Sam Falls, Urs Fischer and Laura Owens. In attendance were MOCA Director Philippe Vergne, Sylvia Chivaratanond, Alex Israel, Walead Beshty, Aly Michalka, Peri Arenas, Mara Buxbaum, Sam Durant and Ana Prvacki, Thao Nguyen, Ry Rocklen and many others. The Beach Party was hosted by Olivia Marciano, Jamie Goldblatt, Alexandra Gaty, Aimee Gabbard and Lauren Jack. Guests enjoyed refreshments by Pressed Juicery and SelvaRey Rum, delicious catering by Twist Eatery and took home gift bags designed by Alex Israel, with party favors from Kiehl’s Since 1851, sweetgreen, Artspace and Thrive Market. RxArt is grateful for generous event support from Paradigm Malibu, Wally’s Beverly Hills and Paper Chase Press.